We moved to a flat rate for up to six people and per person above that. Conversion improved immediately, average group size went down slightly and revenue per session stayed the same. What really changed is that we stopped negotiating on the phone.
Couples: five to ten days. Families: three to four weeks, and they ask about toilets and parking in the first message. Companies: six to eight weeks, always through a person who wants an invoice. Our newsletter is what moves the first group, not the social media posts.
People, not skies. A photograph of a child looking up, or of a guide explaining something with a red torch, gets three times the engagement of a beautiful empty sky. The sky is the setting; the visit is the product.
