Skip to main content

CANSTAR

Reply To: Autumn campaign: what actually works on Instagram for night skies?

Home › Forums › Marketing & Promotion › Autumn campaign: what actually works on Instagram for night skies? › Reply To: Autumn campaign: what actually works on Instagram for night skies?

#947

People, not skies. A photograph of a child looking up, or of a guide explaining something with a red torch, gets three times the engagement of a beautiful empty sky. The sky is the setting; the visit is the product.