Booking window: when do your guests actually decide?

This topic has 2 replies, 3 voices, and was last updated 5 days, 19 hours ago by Maria Fernandez – Operador.

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October 29, 2026 at 7:16 pm #943

IMAGINA
Socio · foros

We are planning next season and the data we have is contradictory. Some operators say people book two weeks ahead and everything else is noise; others say groups are confirmed two months in advance and individual visitors are the last-minute ones.

Before we spend on campaigns: when does your typical visitor decide? If the answer differs by segment, please say so. Families, couples, school groups and companies behave very differently and we should stop treating them as one audience.

October 29, 2026 at 7:16 pm #944

Sonia Vargas – Operador
Participant

Couples: five to ten days. Families: three to four weeks, and they ask about toilets and parking in the first message. Companies: six to eight weeks, always through a person who wants an invoice. Our newsletter is what moves the first group, not the social media posts.

October 29, 2026 at 7:16 pm #945

Maria Fernandez – Operador
Participant

From the council side, school groups are planned with the school year: September and October fill up in June. If you want schools in autumn, campaign in spring.
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